FOR THE LEAUX
2022
For The Leaux was started in 2016 by serial entrepreneur, Victor Madu. By 2020, they had grossed well over $2M and became on of the highest growth brands on Shopify. For their 6th anniversary, I had the opportunity to add to their legacy.
SCOPE OF WORK
Merchandise Design
THE CHALLENGE
Create a retro-inspired t-shirt design to commemorate the ‘For The Leaux’ 6th anniversary. The merchandise needed to look modern, but pull from the retro NBA design style and aesthetic.
THE ROLLOUT
The retro Philadelphia 76ers (the “Six”ers) throwback logo was reworked to read “Leaux”. T-shirt sizes began to sell out first week.
