BUFFBUNNY COLLECTION
2023
BuffBunny Collection is a women’s athletic wear company that makes clothing for all shapes and sizes. I had the opportunity to design a range of T-shirts that served as the first introduction of graphic tees into their product offering.
SCOPE OF WORK
Merchandise Design
THE CHALLENGE
To design 3 pieces of merchandise that would fit into the line-up of workout essentials for the Courtside Capsule collection. For this capsule, the idea of taking and wearing your boyfriend’s oversized tee set the tone for this women’s collection.
THE ROLLOUT
Upon release, multiple sizes of each item began to sell out within the first 5 minutes.
