CHARGED ESSENTIALS
2023
Charged Essentials is a black-owned health and fitness essentials company geared towards the everyday person. They thoughtfully focus on making great tasting, high-quality goods that cater to people at all points in their health journey.
SCOPE OF WORK
Logo Design
Visual Identity System
Social Content Creation
THE CHALLENGE
Charged Essentials was in the midst of rebranding to support their newly expanded product offering. The project was to design a new logo, identity system, & visual assets to help launch the new brand. The top priority was to keep some aspect of the previous identity, so that their loyal customer base would easily resonate with and understand the re-brand.
